Corporate social Responsibility (CSR) and ethical issues in marketing

نویسندگان

چکیده

An ethical issue is an identifiable situation and also opportunity which requires individual or organization to choose from the actions that must be evaluated as right wrong, unethical, etc. Product– related issues arise when marketers fail disclose risks associated with a product. In pricing, common are price fixing failure full of purchase. The nature creates many misunderstandings between seller buyer causes problems. Promotion sometimes in various ways, includes false misleading advertising manipulative deceptive sales promotions publicity. Due globalization markets businesses, ever increasing number have deal issues. This Paper explains concept Corporate Social Responsibility (CSR) Ethical Marketing analyses points such as: 1. To what extent B-Schools imparting knowledge their budding marketing managers, importance responsibility Ethics. 2. practicing managers India give ethics MNCs operating developing countries like take care social aspects business.

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ژورنال

عنوان ژورنال: International journal of research in human resource management

سال: 2022

ISSN: ['2663-3213', '2663-3361']

DOI: https://doi.org/10.33545/26633213.2022.v4.i1a.91